Big Cartel, the E-commerce Website Builder where Simplicity is King

Website Builder

Big cartel is one of the most comfortable e-commerce platforms for website building you can hope to find. Although its features are somewhat limited when you compare with more specialized and dedicated website builders such as Shopify or BigCommerce, it resonates well with creative sellers such as artists and musicians who wan sell their wares directly to a fan base. This could be a jeweler, wood artisan, designer, painter or a sculptor to name a few.

So you want to approach Big Cartel having already assessed the needs and objectives of your website to determine whether it would be the right fit for your business before you settle for it. Being an intuitive platform, there is no coding required making it super easy to work with when building your website.

What to expect from Big Cartel

As a builder, even with basic computer skills, you will find the e-commerce website building process to be amicable and uncomplicated. This is mainly because Big Cartel is geared and fashioned for small startups with products ranging from one to twenty. It would not be beneficial or adequate for larger online stores. That is the reason why you need to have assessed what you want to achieve with your online store before taking the plunge into this e-commerce web builder.

You can expect no transaction fees on all your sales which is always a welcome thought especially when you are a small online business.

Big Cartel has all the basic features that you would need to run a small business at a low cost. While the lack of complexity might be viewed as a con, in the truth it is a pro because most other e-commerce website building platforms do not offer such simplicity. Therefore this endears Big Cartel to the small business owners who are looking for that simplicity.

Other features in Big Cartel include:

  • It is SEO friendly
  • Offers inventory tracking
  • Allows selling of digital products
  • Inventory tracking
  • Incorporates Google tracking, traffic, and analytics
  • No transaction fees

If you are just getting started and you are on a shoestring budget, or you barely have a budget at all, Big Cartel is the perfect lifeline. This is because they have a Forever Free Plan which enables you to build and run your e-commerce site free of charge.

The only downside is you are limited to displaying five products only, and some features will not be accessible to you. It is indeed better than nothing.


Big Cartel gives you a chance to have an online presence without a budget. If your sales are looking promising, you can always upgrade to their platinum plan that allows you to display 25 products and access to all features. If simplicity and minimal cost are what you are looking for, you can’t go wrong with Big Cartel.