Top things to consider when selecting an e-commerce platform

consider when selecting an e-commerce platform

The popularity of e-commerce has grown and is continuing to grow. If you want to start a business of selling products and services online, an e-commerce site is critical to capitalize on online sales growth. You need to hire a professional web developer to get you started, but the costs can inhibit your ability to grow. You can save money and time if you choose a platform that is already developed. Here are the most important things you should consider when selecting an e-commerce platform.

Pricing and payment

The price is the first thing you need to consider when choosing an e-commerce platform. Whether you are getting started or you have established brick and mortar business, you will need to know what you are paying. Nearly all e-commerce platforms will have a monthly fee. The costs may vary depending on the type of platform you choose. Always consider the processing fees to be associated with your platform. Don’t go for lower prices and sacrifice essential things that you will need. Weigh the pros and cons of the available platforms and choose the one that suits your budget. Some of the top e-commerce platforms include Shopify, bigcommerce, volusion, bigcartel and 3dcart.

Integrations

When looking for an e-commerce platform, it is essential to consider the plugins and integrations. Most platforms will have plenty of tools to help you run your business. You should use your business as a determining factor when choosing on the tools and plugins that will work for you. Some of the most popular plugins include accounting plugins, email marketing tools, applications to help you with shipping and platforms that help you reward your loyal customers using your products.

SEO friendliness

Make sure you choose a platform that is SEO friendly. This can benefit your business and help you rank high in the search results. Customers should find you when looking for products like yours. Some of necessary things to consider when choosing an SEO friendly e-commerce platform include the ability to add a blog on your site, the ability for your customers to leave reviews and the ability to own your domain.

Mobile friendliness

Nowadays, over 60% of online searches are done from phones. When choosing an e-commerce platform, always choose a platform that is responsive. This will give both your desktop and mobile phone uses an ample time using your website.